Secrets are Back

1:45 PM

"Draper? Who knows anything about that guy? No one’s ever lifted that rock.
He could be Batman for all we know.
" - Mad Men

March 25th--mark your calendars! Mad Men is coming back to AMC after an extended break, and the Sterling-Cooper-Draper-Pryces of today aren't letting anyone forget about it.

To commemorate the occasion, I've pulled some buzz-worthy Mad Men tributes, ads, and partnerships that have caught my (and everyone else's) attention recently. So, sit back, and get excited--we're only a few more weeks away from season five, and right now, we're smack-dab in the middle of all the 60's-inspired hubbub.

First of all, if you plan on being near a magazine stand on March 19th, you may see me picking up the latest copy of Newsweek. In a cross-promotion for Mad Men's premiere, the well-established magazine is releasing a 1960's-themed issue--articles, ads, and all. This nod to the golden age of advertising is sure to catch Mad Men fanatics and ad junkies alike, and it just so happens that I fall into both of those groups. I may just have to pull out a Betty Draper dress and (try to) relax with my magazine while I wait like a crazy person for season five to get on my TV.

"Falling Man" Ads in NYC
When I turned on the news this morning, I saw a story about some guerrilla marketing tactics in New York that have some people--err, on the edge. As teasers for Mad Men's upcoming season premiere, images of a man falling (through turmoil, as it represents) recently popped up on city phone booths, subway stations, and most noticeably, buildings. While fans will recognize the iconic falling man from Mad Men's opening titles, several New Yorkers didn't get the reference. In fact, due largely to its proximity to Ground Zero, the "falling man" ads have reminded many people of the tragic events that took place on September 11, 2001. As a Mad Men (and creative ad) fan, I understand the shock factor intended in the placement of these panels, but also understand the upset it's caused. I'm also pretty sure that the agency that created these ads probably knew going in that this would happen ... I suppose we're really living in a world where any press is considered "good press."

The same images, however, when placed in subway stations, didn't seem to have the same negative effect. In fact, some street artists apparently decided to have a little fun with the posters:

I'll save you! (Source)

He may wanna try to fall a little more to the left. Heeheehee. (Source)

Banana Republic/Virgin America Fashion Show
Annnnd . . . the pièce de résistance. Banana Republic's apparently got more to add to their magnificent, already existing, Mad Men line! And get this--to mark today's debut, Banana Republic and Virgin America flew several well-known fashion bloggers to Los Angeles on a themed plane, complete with an in-air fashion show. Bloggers got cool swag, classy cocktails and lobster sandwiches, and a whole lot of bragging rights as pampered passengers. Upon arrival at Banana Republic's L.A. location, guests were treated to more exclusive looks at the new collection, more free stuff, caricatures, you name it. I am so ridiculously jealous right now ... but still in awe of how incredibly cool this idea is.

Images, clockwise from top left: Virgin America, Virgin America, Angela Galvez, Banana Republic

Anyone else out there excited for Mad Men? Lemme know if you're doing anything fun for the premiere ... I'll be over around eight.

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