What Everyone's Talking About This Week12:22 PM
As someone who's into advertising and deciphering what makes each campaign special (or not), I tend to look at mass media with a fine-toothed comb. Don't get me wrong--when I watch TV, scour Facebook and Twitter, or pick up a copy of my Marie Claire, I'm there for entertainment, but it's hard not to notice all the commotion going on around the mainstream entertainment.
In the midst of my superior speculation, however (fake snottiness intended), I've noticed that I'm not the only one who's paying attention. In fact, people who aren't your typical advertising big-wigs or brand gurus are sharing fun ads and company stories through social media, and the news spreads like wildfire. This goes to show how drastically sites like Facebook, Twitter, and YouTube have impacted society and the ever-evolving advertising landscape. Below, you'll find a few greatly-talked-about stories I've seen pop up over the past couple weeks.
Come on. I know that made you smile.
Volkswagen recently released this teaser to get the Internet community buzzing about the upcoming Superbowl, during which VW will debut a new Star Wars-themed promo. On the heels of last year's insanely-popular "The Force" commercial, Volkswagen is likely under a lot of pressure to deliver. Due to large doses of hilarity and cuteness, however, I hardly doubt that it will be a problem for the car manufacturer.
|Fashion blogger, Keiko Lynn, tweets during her visit to the Tiffany & Co. True Love in Pictures launch party|