What Everyone's Talking About This Week

12:22 PM

As someone who's into advertising and deciphering what makes each campaign special (or not), I tend to look at mass media with a fine-toothed comb. Don't get me wrong--when I watch TV, scour Facebook and Twitter, or pick up a copy of my Marie Claire, I'm there for entertainment, but it's hard not to notice all the commotion going on around the mainstream entertainment.

In the midst of my superior speculation, however (fake snottiness intended), I've noticed that I'm not the only one who's paying attention. In fact, people who aren't your typical advertising big-wigs or brand gurus are sharing fun ads and company stories through social media, and the news spreads like wildfire. This goes to show how drastically sites like Facebook, Twitter, and YouTube have impacted society and the ever-evolving advertising landscape. Below, you'll find a few greatly-talked-about stories I've seen pop up over the past couple weeks.


Volkswagen


Come on. I know that made you smile.

Volkswagen recently released this teaser to get the Internet community buzzing about the upcoming Superbowl, during which VW will debut a new Star Wars-themed promo. On the heels of last year's insanely-popular "The Force" commercial, Volkswagen is likely under a lot of pressure to deliver. Due to large doses of hilarity and cuteness, however, I hardly doubt that it will be a problem for the car manufacturer.




Tiffany & Co.


Twitter's been going nuts lately over Tiffany & Co.'s True Love in Pictures campaign, and it's not hard to see why. Part of the Tiffany's What Makes Love True site, True Love in Pictures showcases a gallery of fan-uploaded Instagram photos that focus on snippets of affection in everyday life. In an effort to boost its campaign, Tiffany & Co. carried the series further with an event yesterday at its 5th Avenue location, where many fashion bloggers and other invitees posted live tweets during the celebratory launch.

Fashion blogger, Keiko Lynn, tweets during her visit to the Tiffany & Co. True Love in Pictures launch party

JC Penney

Source

And, of course, we have JC Penney. If you haven't already noticed the 500 people in your news feed talking about the store's "no more sales" tactic, then you've come to the right place (because no one's more excited than I am). After recent studies revealed that 72 percent of the department store's revenue comes from products that are at least 50 percent off, JC Penney has decided to overhaul its strategy all together and take the guess work out of pricing. What does that mean? For starters, instead of walking into JC Penney and being bombarded by a thousand 40 percent-off signs, consumers will now see products that are already lower in price. For instance, a new shirt that retails for $20.00 will instead be priced at $12.00, no sale necessary. To me, this is a genius move coming from a store where everything is always on sale in the first place. And if you like your sales, don't worry--JC Penney will offer a special "best price" discount on select items every first and third Friday of each month.

Take a look at JC Penney's newest ad, which is flying all over TV and the Internet at the moment:


I laugh every time I see it. It's too bad clothing stores don't typically go after Superbowl time slots, because this new campaign has a lot of potential (both comically and strategically) to win over an even bigger viral audience.

So, have you noticed any other advertising hubbub while browsing through Facebook or Twitter this week? Let me know in the comments section!

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