Do you ever sit down to watch TV, only to find yourself thinking, "I've seen this before" or "This has been really overdone"? Me, too. Every once in a while (or a lot lately, actually), I'll realize that regardless of how creative a company strives to be, there seems to be a handful of ideas that keep getting re-used. Sure, we may associate these things with certain products or brands, but sometimes, it can be distracting when you're wondering where you saw it for the first time. Here, let me show you.
Now, I've never actually seen Risky Business, but who doesn't know that famous dance scene? Tom Cruise dancing around the house in his underwear, rocking out to Bob Seger . . . it's memorable. And apparently, these companies think so, too.
Now, this isn't half bad. David Cook channels Risky Business to a T, and all of the humor of the situation is so reminiscent of the original, you don't feel like anything is left out. And of course, a whole string of Band Hero commercials followed in a series, all starring celebs such as David Archuleta, Heidi Klum, and Taylor Swift.
Years later, however, 2011 brings us this: a Shark vacuum commercial with the same song, some dancing, and . . . a little disappointment. Maybe it's just me, or the fact that cleaning ads directed towards housewives tend to be cheesy, but the underwhelmingness of this whole commercial just makes me feel like someone in the creative office isn't trying too hard.
See those boxes? They always remind me of Reynolds Wrap.