Missoni Madness

3:26 PM


Wow. Let me just start by saying that I'm really glad I didn't have my heart set on buying much of anything from Target's new Missoni collection. If you don't know what I'm talking about, let me fill you in.

Commercial - you get the idea; they have pretty much everything.


Bike, Bowl

The highly-anticipated Missoni for Target line went on sale today, and it definitely didn't go unnoticed. Adult and children's clothing, kitchenware, bedding, towels, luggage, and even bikes from the collection flew off store shelves, while Target's website crashed from high traffic volume. Needless to say, the topic was in the news and trending on Twitter today, not only because of the brand's popularity, but also because of all the unhappy people who didn't get a chance to purchase anything from the collection.

Target's Home Page

After reading about the chaos, I just had to go check out the stores for myself. Sure, Missoni might be big news in NYC during Fashion Week, but what about where I live? We're near a couple of Targets, so I hopped in the car to try my luck.

First Target--this is what I saw when I walked in:

Do you see any clothes on that rack? I don't see any clothes on that rack.

I found a few things on some other racks, scattered here and there. And it just kept going like that throughout the store. These are the only shelves I found that actually had some meat left on their bones:


Children's clothes
Hats and Gloves
I headed across the store to see what was left of the home wares. What I found was a lady asking an employee for help, receiving an answer along the lines of, "there was some down there...but it's all gone." By the time I reached the kitchen section, that same lady was standing there, sifting through the leftover five or-so coffee mugs with the ever-present zig-zag pattern. After trying to joke with her about the whole thing, I received a half-smile in return. It was a very sad smile.

Next, I drove 15 minutes away to another Target, thinking, "Okay, some of the stuff looked cool...I bet the other place has more." When I pulled into a much more crowded parking lot, I kind of gave up on that notion. Nevertheless, I walked in the second store, and was surprised at what I saw--a clothing rack right near the front, filled with Missoni stuff. It was all fine and dandy until I realized that the one rack I saw was everything they had left in the store. Everything else had sold out around 6 a.m., or so I overheard another woman telling her friend.

I guess I underestimated how big of an effect this launch would have, but in the end--the prices, while much cheaper than the average high-fashion line, were still kind of high for Target. Judging from recent eBay posts, however, a lot of what people have bought to re-sell to fashion die-hards has already skyrocketed in price, looking much like the range you would expect to see on non-discounted, fresh-off-the-runway items.

Maybe I should have bought a pair of two or tights, after all.

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