Get MAD

12:54 PM

I'll let you in on a couple of little secrets. I love clothes. And I love Mad Men.

So, imagine my surprise when I discovered Banana Republic's campaign for a new Mad Men collection! Try as I might to get away (okay, I didn't try too hard), I kept seeing the teasers everywhere--Facebook feeds, banner ads, and even a tie-in to a business fashion segment on the Today show. I didn't even have to go looking for it, but it kept finding me. And rightly so.

Image Courtesy of BrandChannel.com


 
Image courtesy of The High Low
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Invitations floated around the internet, inviting guests to exclusive store release events. (Photo Credit)




The funny thing is, I didn't even find out about all of this from Banana Republic--it was actually through Mad Men's Facebook site. Kind of a smart move, in my opinion, for the show to focus on this collaboration, considering the fact that the new season has been on hiatus since late 2010 and won't return until next year. 


And it's a two-fer--yes, it keeps Mad Men die-hards satisfied by incorporating a little piece of the story into their own lives, but it also cross-links the fashion world with the 1960's-based show. Case in point: having never stepped foot into a Banana Republic, I instantly became a fan on Facebook and now am drooling over the store's regular lines, as well. Well-played, Banana Republic, well-played.

Image courtesy of Modern Destiny
Needless to say, although the line is out of my price range at the moment, I had to see the product in person. Luckily, we just happened to be strolling through the mall last night. And let me tell you--after viewing the store (even things outside of the Mad Men collection) in person, Banana Republic has reinforced my new-found interest in its brand.

(Online teasers match up to the real thing.)


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